Huobi Group Launches the Huobi Chain and Announces Brand Upgrades

Huobi Group, the leading blockchain asset solutions provider, made several major announcements today at its Singapore branding event, entitled ‘CHAINGE’, that gave attendees a look into the company’s aggressive pursuit of international growth and development.

Chief Strategy Officer of Huobi Group, Charlie Tsai, kicked off the company’s brand upgrade ceremony, with the first announcement – the launch of Huobi Group’s official website, www.huobigroup.com.

Charlie Tsai, Chief Strategy Officer of Huobi Group speaking at the press conference

“The keywords of the new Huobi brand are water, fire, light, and leaves, implying that Huobi has stepped into the global market, hoping that “A Single Spark Can Start a Prairie Fire,” said Tsai. “The logo features tech blue and dark blue as its main theme, which is a reflection of the company’s DNA, an intelligent and efficient financial company.”

In addition, the domain name of Huobi Pro was upgraded from huobi.pro to huobi.com, which makes it more convenient for global users to log in. In the future, Huobi will set up localized service platforms around the world with the Pro site as the core.

At CHAINGE today, Huobi also announced the launch of the Huobi Chain Project and Huobi Chain Superhero Championship Program, which extends a special invitation to technical elites worldwide to participate in building Huobi Chain. The project will be funded by Huobi Group with an initial investment of 30-million Huobi Token (HT).

Founded by the Huobi Eco, the Huobi Chain provides a reliable community-based financial blockchain infrastructure where various types of assets and warrants can be easily generated, transferred, notarized and verified on the Huobi chain in the form of tokens. Huobi hopes that technical experts with large project architecture experience, blockchain experts and experienced developers of blockchain projects, join in the development of Huobi Chain and become the pioneers of the new era in blockchain finance.

Hubery Yuan, Dean of Huobi Research speaking at the press conference

With the initiation of Huobi Chain, Huobi Group has commenced its transformation from an exchange into a blockchain financial service provider.

Charlie Tsai, the Chief Strategy Officer of Huobi Group, said: “Huobi has been glorious over the past five years since its establishment in 2013 – from a Bitcoin trading-based website to the world’s leading digital asset financial service provider; from a small Chinese team of dozens of people to the Huobi Group that spans across five continents and employs thousands of people. With this global brand upgrade, Huobi Group will surely continue to be glorious in the future.”

Huobi Capital, Huobi Labs, Huobi Pool, Huobi Eco, and Huobi Academy of Blockchain Applications, are some of Huobi Group’s well-known business segments, which made their first public appearance at CHAINGE today. Each segment introduced its business scope and services, allowing event attendees to witness their cohesion, passion, courage, and expectations in their march forward.

Founded in 2013, Huobi’s investors include the ZhenFund, Sequoia Capital, among other leading investors worldwide. Its business segments include Huobi Pro, Huobi Eco, Huobi Capital, Huobi Labs, Huobi Wallet, Huobi Pool and many others, have their presence in Singapore, South Korea, Hong Kong and many other countries and regions, with millions of users and leading business volume in the global industry.

Huo Li, Vice President at Huobi Global speaking at the press conference

Posted by Huobi Blog

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